Local business gets ‘Weird’ boost

Photo submitted. The TruScribe team had a chance to meet “Weird Al” Yankovic while working on his “Mission Statement” video, part of an eight-day-long song unveiling by the parody artist that helped him reach No. 1 on the billboard charts.

TruScribe’s client base had gotten larger and more star-studded, in corporate terms, quickly since the whiteboard animation company’s inception in 2011, so some employees were wondering where the company could go next.

Then a call from parody artist “Weird Al” Yankovic gave them their answer.


"Weird Al" gets video help from local business

"Weird Al" Yankovic, famous for his parodies of popular songs, worked with a Fitchburg company on one of his latest releases, the Capital Times reported.


Saucy New Neighbor: Chimmies’ flavor combinations making an impression

Photos by Scott De Laruelle. Chimmies owner Jose Fernandez, above, takes care of an order July 7, keeping busy even during the middle of the afternoon.

It’s all about the sauce.

When you combine premium ingredients like tenderloin, Wisconsin cheese and the famous Argentinian “chimichurri” sauce, you’re going to end up with unique flavor combinations that have folks coming back for more. And that’s exactly what’s been happening at Chimmies Awesome Sandwiches, 3050 Cahill Main, since the restaurant opened this spring.


Hometown Pharmacy marks first year

Photo by Scott Girard. Pharmacist Thad Schumacher has dealt with some adversity in the first year of Hometown Pharmacy in Fitchburg, but he is glad to be working in his hometown where he gets to help his neighbors and friends.

Many new businesses would face quite a struggle with a flooded building within a year of opening.

The same was true for Hometown Pharmacy in Fitchburg, which flooded thanks to a problem with the sprinkler system the night of Jan. 8, but pharmacist Thad Schumacher also saw it as an opportunity.


Cycling ‘convenience’ comes to town

Photos by Scott Girard. Edwin Benet, second from left, first thought about opening his own bike shop in Fitchburg in 2006, but couldn’t find the right space at the right price until late last year. The shop has eight employees, including (left to right) Dean Kelly, Nathan Kinsley and Keith Hester.

Winter isn’t usually a good season for a bike ride. And in Wisconsin, spring doesn’t always knock its colder counterpart out of the way at a predictable time.

But despite a frigid spring thus far, a new bicycle shop in Hatchery Hill has received good community feedback and business since its mid-March opening, said Fitchburg Cycles owner Edwin Benet.


Indian restaurant opens in formerly troubled space

Photo by Scott Girard. Haveli features small and large, family-sized tables around its dining room. Left, Haveli Owner Devinder Badwal stands next to the restaurant’s buffet line, which features a wide range of Indian food options.

A 10,000-square-foot space at 5957 McKee Road has not been a successful site for a series of restaurants that have come and gone since 2006.

But the owners of a new Indian restaurant think they have a solution. Brothers Devinder Singh Badwal and Sital Singh opened Haveli Indian Restaurant Wednesday, April 9, in a 2,500-square-foot section of the larger space.

Manager Rinku Badwal said the owners feel the smaller space will work well for their operation.


Fitchburg Farms opens greenhouse off Hwy. 14

Photos by Scott Girard. Fitchburg Farms’ new greenhouse, set to open April 18, is located near the roundabouts at the Hwy. 14 and MM.

Floral and garden enthusiasts will have another option in Fitchburg beginning this month.

Fitchburg Farms, located just off the intersection of Hwys. 14 and MM, will open its 20,000-square-foot greenhouse and office April 18 just a few weeks ahead of Mother’s Day.


HyVee set to open Feb. 25

Fitchburg’s newest grocery store will open its doors next week.

HyVee - 2920 Fitchrona Road – will be the third store for the company in the Madison area.

According to the store’s Facebook page, doors will open at 6 a.m. Tuesday, Feb. 25. The store is one of the newest additions to the Orchard Pointe shopping area along Hwy. PD/McKee Road and Fitchrona Road, near Super Target.


Madison Swim Academy Under New Ownership


City breaks ground on Uptown Village with Tim O'Brien Homes, Neumann Companies

Fitchburg Alder Jason Gonzalez, Matt Neumann (Neumann Companies), Fitchburg Mayor Shawn Pfaff, Don Esposito (Tim O’Brien Homes), Fitchburg Alder Dorothy Krause.

What was once the site of the Holmes Rodeo on a private parcel of land in Fitchburg will now be an urbanized neighborhood called Uptown Village. This single-family neighborhood is part of the overall concept of Uptown Fitchburg, a 450-acre new development located on the City’s eastside. Uptown is a once-in-a-generation opportunity to create something fresh and new that will dramatically shape the future of Fitchburg.