Chocolate Shoppe offers plenty of options

Photo by Samantha Christian. Chocolate Shoppe Ice Cream general manager Rhonda Wilson scoops up a bowl of blueberry cheesecake ice cream (one of 48 flavors) at the shop, located at 2981 Triverton Pike Dr., on July 8.

With 48 flavors of ice cream, Fitchburg’s new Chocolate Shoppe ice cream shop’s is likely to offer something for almost anyone.

“If you can’t find a flavor you like there, you probably don’t like ice cream,” owner Andy Lanz said.

The variety of frozen treats even includes soy ice cream, Italian Ice and gluten-free cone options.


Realtime Utility Engineers relocates from west Madison

Photos by Jacob Bielanski. Realtime Utility Engineers began leasing this building on Marketplace Drive in January. The new building offers the potential for both short- and long-term growth for the company.

A national engineering firm recently moved its headquarters in January from its home on Madison’s west side to a site in Fitchburg. 

The new location not only comes on the end of Realtime Utility Engineer’s 10-year lease, but also facilitates the company’s upcoming plans for growth, the company’s president and original co-founder Robert Strycharske said.


Vaulting forward: Gymfinity hopes expansion will help business, classes grow

Photo by Scott Girard. From left, Aerial Fu and Alex Fu jump on the new trampolines Gymfinity put in as part of its expansion.

As Gymfinity was gaining national recognition for its trampoline and tumbling teams, it was losing participants due to space limitations.


A quick adjustment

Photo by Scott Girard. Doctor Mandy VanNatta works on the spine of wellness coordinator Jodi Hatala at The Joint chiropractic. The business does not take insurance and offers walk-in appointments.

If you feel a tweak in your back and happen to be near the Orchard Pointe development, there might be a quick fix.

The Joint chiropractic opened Nov. 20, 2014, with a new angle on fixing back problems.


You say it’s your birthday

Photo submitted. Members of the area Box of Balloons group are, front row, from left: Nicole Moll and Rebecca Verhulst; back row, from left: Kaitlyn Hansen, Amy Harris, Amy Ritzke, Emily Kaellner, Michelle Krogstad, April Britto and Jen McClure.

There are few things as important to children as celebrating their birthday. 

But in a tight economy, many parents aren’t able to provide as much of a birthday party as their son or daughter might want. And that’s where Fitchburg’s Hailey Berg and her “Box of Balloons” comes in.


After 25 years, bright prospects for Saris

Photos by Samantha Christian. Angelina Montes tests the electronic resistance of a trainer.

If you’ve taken an evening bike ride on the Badger State Trail in recent weeks, you might have noticed new solar-powered LED lights.

Those lights are one of the ways Saris Cycling Group is helping to improve the Fitchburg community while keeping an eye on innovation.


Mission: Possible

Photos by Kathryn Chew. Geared up in a camo vest with a realistic-looking sniper gun, iCOMBAT manager Ryan Ford stands on the field in front of a real deuce and a half truck.

The lights are low and AC/DC’s Hells Bells is blasting through a 27,000 watt sound system.

Automated noises of airplanes, radio chatter and explosions add to the atmosphere as two teams clad in camo and black vests and armed with compact rifles engage in a battle.

With a bright muzzle flash, red dot scope, slight recoil and a limit of 250 rounds per magazine, it may come as a surprise that these rifles don’t shoot bullets.  Instead, they shoot lasers.


Here’s the Rub: Elements Massage opens just off McKee Road

Photos by Samantha Christian. Sherry Mix of Elements Massage, just opened a location in Fitchburg at 6317 McKee Road.

In 2007, Sherry Mix decided to enter a field in which she had no firsthand experience: massage therapy.

“I was 26 when I opened my first studio. I don’t think I had ever gotten a massage,” Mix said. “I’ve definitely learned a lot since then.”

The success of that studio, Elements Massage Middleton, persuaded Mix to install a second Elements in Fitchburg’s Orchard Pointe, which opened Sept. 6.


Local business gets ‘Weird’ boost

Photo submitted. The TruScribe team had a chance to meet “Weird Al” Yankovic while working on his “Mission Statement” video, part of an eight-day-long song unveiling by the parody artist that helped him reach No. 1 on the billboard charts.

TruScribe’s client base had gotten larger and more star-studded, in corporate terms, quickly since the whiteboard animation company’s inception in 2011, so some employees were wondering where the company could go next.

Then a call from parody artist “Weird Al” Yankovic gave them their answer.


"Weird Al" gets video help from local business

"Weird Al" Yankovic, famous for his parodies of popular songs, worked with a Fitchburg company on one of his latest releases, the Capital Times reported.


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